GoBZRK: A Case Study


GoBZRK: A Case Study

The GoBZRK Digital Experience

In 2011, The Shadow Gang premiered GoBZRK, a groundbreaking and highly successful digital experience developed in tandem with the young adult novel series BZRK by best-selling author Michael Grant and published by Egmont UK.

The multi-platform media project scored resounding online and critical response, attracting more than 125,000 unique visitors, 245,000 video views and 100,000 app downloads with a book series launch, scripted videos, interactive comic books, and an expansive online social game. The project’s overwhelming success of successessay helped fuel interest in turning the BZRK storyworld into a major motion picture, and led to an unprecedented motion picture deal with Sony Pictures, producer-director Sam Raimi (Oz the Great and Powerful, Spider-Man, Evil Dead franchise) and executive producer Josh Donen (Oz the Great and Powerful, Starz’s Spartacus, Netflix’s House of Cards).


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